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OLDER ARTICLES

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Carol Ann Rinzler, “The New Complete Book of Food: A Nutritional, Medical, and Culinary Guide”
Checkmark Books | 2009 | ISBN: 0816077118 | 474 pages | PDF | 1,8 MB

A completely updated edition of the popular food guide, “The New Complete Book of Food, Second Edition” provides the nutritional, medical, culinary, and consumer information essential to planning a good diet and properly handling food. In more than 300 A-to-Z entries, this comprehensive new resource catalogs the physical, chemical, and medical properties of food; their benefits and hidden dangers; how foods change when they are processed or cooked; how to properly select, prepare, and store food; and, much, much more. Each entry has been revised and updated to reflect the most current information available about diet and nutrition. Most updates have been made to the Nutritional Profile, Medical Uses and/or Benefits, Adverse Effects Associated with This Food, and Food/Drug Interactions. Each entry covers: Nutritional Profile; About the Nutrients in This Food; The Most Nutritious Way to Serve This Food; Diets That May Restrict or Exclude This Food; Buying This Food; Storing This Food; Preparing This Food; What Happens When You Cook This Food; How Other Kinds of Processing Affect This Food; Medical Uses and/or Benefits; Adverse Effects Associated with This Food; and, Food/Drug Interactions.

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Outsmart!: How to Do What Your Competitors Can’t By Jim Champy
Publisher: FT Press 2008 | 208 Pages | ISBN: 0132357771 | PDF | 1 MB
This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It’s about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it’s from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These “high-velocity” companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you’ll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You’ll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs.You’ll learn how to uncover “bubbles worth bursting”, organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you’ll learn how to recognize when the world’s getting ready to catch up, so you can outsmart them yet again!

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Membrane Technology and Applications by Richard W. Baker
Publisher: McGraw-Hill Companies (December 16, 1999) | ISBN: 0071354409 | Pages: 528 | PDF | 4.2 MB

Our book will give a complete overview of modern day membrane science, technology, and applications. Key Features: heavily illustrated; written by top expert in the field; illustrates major applications; give a complete overview of the entire field.

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David J. Livingstone, “A Practical Guide to Scientific Data Analysis”
Wiley | 2010 | ISBN: 0470851538 | 358 pages | PDF | 2,8 MB

Inspired by the author’s need for practical guidance in the processes of data analysis, A Practical Guide to Scientific Data Analysis has been written as a statistical companion for the working scientist. This handbook of data analysis with worked examples focuses on the application of mathematical and statistical techniques and the interpretation of their results.

Covering the most common statistical methods for examining and exploring relationships in data, the text includes extensive examples from a variety of scientific disciplines.

The chapters are organised logically, from planning an experiment, through examining and displaying the data, to constructing quantitative models. Each chapter is intended to stand alone so that casual users can refer to the section that is most appropriate to their problem.

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Christian Ngo, Joseph Natowitz, “Our Energy Future: Resources, Alternatives and the Environment”
Wiley | 2009 | ISBN: 0470116609 | 484 pages | PDF | 3,8 MB

Armed with the knowledge in this book, students, teachers, decision-makers, politicians, and consumers can form educated and informed opinions on the future of energy and its impact on the economy, health, and the environment.

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David Wiedemer, Robert Wiedemer, Cindy Spitzer, “Aftershock: Protect Yourself and Profit in the Next Global Financial Meltdown”
Wiley | 2009 | ISBN: 0470481560, 0470572884 | 273 pages | PDF | 1,9 MB

A practical guide to preparing for the next phase of the financial meltdown

From the authors who were the first to predict Phase I of our current economic downturn-in their landmark 2006 book, America’s Bubble Economy-comes their insightful sequel discussing their predictions for the next phase of the Bubble Economy.

It may seem like the worst has come and gone, but it hasn’t. With their proven track record of accurate predictions-which most financial professionals and economists missed-the authors explain how and why the next phase of the financial meltdown is about to hit. Things are not going back to how they were before. Instead, we are moving through uncharted territory, with new challenges and opportunities that few people can anticipate. Written in a straightforward and accessible style, Aftershock shows readers how to seek safety and profits in these dynamic economic conditions.

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Louis C. Gapenski, “Fundamentals of Healthcare Finance”
Health Administration Press | 2009 | ISBN: 1567933157 | 376 pages | PDF | 3,8 MB

Ideal for those new to healthcare finance, this book begins with an overview of the role of finance in healthcare organizations and an uncomplicated explanation of the legal and reimbursement issues faced by providers. The rest of the chapters walk you through the basics of managerial accounting and financial management, including estimating costs and profits, planning and budgeting, making capital investment decisions, monitoring operations with metrics, and reading financial statements. Learning tools and online resources To assist the learning process, the book includes critical concepts, real-world scenarios, self-test questions, industry practices, and a running glossary. A companion website includes four additional chapters that cover financial markets and securities; lease financing and business valuation; distributions to owners; and capitation, rate setting, and risk sharing. Appendixes of financial and operational ratios and their definitions are also available online.

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Grant Tavinor, “The Art of Videogames”
Wiley-Blackwell | 2009 | ISBN: 1405187883, 1405187891, 1444310186 | 240 pages | PDF | 1,3 MB

The Art of Videogames explores how philosophy of the arts theories developed to address traditional art works can also be applied to videogames.
•Presents a unique philosophical approach to the art of videogaming, situating videogames in the framework of analytic philosophy of the arts
•Explores how philosophical theories developed to address traditional art works can also be applied to videogames
•Written for a broad audience of both philosophers and videogame enthusiasts by a philosopher who is also an avid gamer
•Discusses the relationship between games and earlier artistic and entertainment media, how videogames allow for interactive fiction, the role of game narrative, and the moral status of violent events depicted in videogame worlds
•Argues that videogames do indeed qualify as a new and exciting form of representational art

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Michael J. Gibney, Susan A. Lanham-New, Aedin Cassidy, Hester H. Vorster, “Introduction to Human Nutrition”
Wiley-Blackwell | 2009 | ISBN: 1405168072 | 384 pages | PDF | 4,3 MB

In this second edition of the introductory text in the acclaimed Nutrition Society Textbook Series, Introduction to Human Nutrition has been revised and updated to meet the needs of the contemporary student. Introduction to Human Nutrition is an essential purchase for students of nutrition and dietetics, and also for those students who major in other subjects that have a nutrition component, such as food science, medicine, pharmacy and nursing. Professionals in nutrition, dietetics, food science, medicine, health sciences and many related areas will also find much of great value within its covers.

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Publisher: Wharton School Publishing 2010 | 432 Pages | ISBN: 0137058292 | PDF | 2 MB
The Definitive Guide to the New State-of-the-Art in Marketing Metrics

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.

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